Add Giving Tuesday to Your Fundraising Efforts
Posted by Maria Gambacorta on September 24, 2025
Giving Tuesday is one of the most impactful global movements for generosity, and it’s right around the corner on December 2, 2025. If your nonprofit already participates, you know it’s an incredible opportunity to raise funds, build awareness, and rally support for your mission. If you haven’t joined yet, don’t worry, there’s still time to get involved and make a difference.
What Is Giving Tuesday?
Launched in 2012, Giving Tuesday was created to inspire charitable giving during the holiday season, much like Black Friday and Cyber Monday inspire shopping. Powered by technology and social media, this event connects nonprofits, businesses, and individuals worldwide to promote generosity.
While fundraising is the primary goal, Giving Tuesday also encourages education, advocacy, and volunteerism. It’s a chance to share your story, engage your community, and show how your organization is making an impact.
The Movement’s Growth
Giving Tuesday has grown into a global phenomenon. In 2024 alone, 36.1 million participants in the U.S. raised $3.6 billion, marking a 16% increase in donations and a 7% rise in participation compared to the previous year. Today, the Giving Tuesday organization works year-round to inspire generosity and provide resources for nonprofits.
How Your Organization Can Participate
Getting started is easy, visit Giving Tuesday website for free resources, marketing tools, and tips. Participation is open to everyone: nonprofits, individuals, families, and even businesses pledging a portion of sales to charity. There’s no fee to join.
Keep in mind that donations aren’t processed through the Giving Tuesday website. Instead, you’ll use your own platforms to collect contributions. The organization offers guidance on how to maximize visibility and engagement.
Tips for Success
- Start planning now. Even a simple campaign can make an impact.
- Set realistic goals. First-time participants might focus on awareness or small fundraising targets, while seasoned nonprofits can aim to beat last year’s numbers.
- Leverage social media. Share stories, videos, and updates to inspire action.
- Remind donors about tax benefits. Encourage year-end giving before December 31.
For ongoing advice, check out the Giving Tuesday blog or sign up for email updates.
Make This Year Count
Giving Tuesday is more than a fundraising event, it’s a movement that brings communities together. Whether you’re launching your first campaign or building on past success, now is the time to act and fast.
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Maria provides support of all marketing functions to Lumsden McCormick and Brisbane Consulting Group. Her responsibilities include corporate communications, public relations, proposal writing and design, CRM facilitattion, newsletter management, advertising and sponsorships, organizing technical seminars and special events, and website design. Maria works directly with partners and staff to ensure that clients receive the highest level of service in the industry. She has been with the Firm for over 25 years.