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As a Marketing Specialist, Christine supports the Firm’s strategic marketing and business development initiatives through close collaboration with internal teams, industry partners, and leadership. She manages website content, oversees advertising and sponsorships, and contributes to digital marketing efforts that enhance the Firm’s brand and visibility. Christine holds certifications from HubSpot in marketing, sales, and social media strategy, as well as Google Ads certifications in search and display.
State University of New York at Buffalo, Master of Business Administration
State University of New York at Buffalo, Bachelor of Arts, English and Social Sciences Interdisciplinary with a concentration in International Studies
Association for Accounting Marketing, Member
- Growth Strategies Committee, Editor and Contributing Writer
PreventionFocus, Secretary
- Development Committee, Chair
Lumsden McCormick Making A Difference (MAD) Committee, Member
Buffalo Underdogs Rescue, Volunteer
Meals on Wheels, Volunteer
When she is not traveling to our national parks or enjoying dinner at one of the many great restaurants that Buffalo has to offer (Waxlight Bar a Vin is her favorite), Christine can be found at home watching TV, sewing, or reading.
How long has it been since your nonprofit assessed its social media strategy? Look at the social media platforms to determine which are best to connect with donors, taking into account your organizational mission, target audience, and existing staff resources.
Special assets such as artwork needs to be paid attention to as you plan your asset.
The youngest generation of adults, Generation Z, is your nonprofit’s future in terms of donations, volunteering, and leadership, so it’s important to gain the attention and support of these digital natives.
